I’ve worked on online content, apps, games, social, VOD platforms, interactive services for TV, film and tech companies for the bulk of my career. From my first newsroom at the BBC (which was one of if not the first multiplatform newsrooms in the world) I’ve specialised in creating content across TV, radio and online platforms, and the operational, editorial, commercial, technical and staffing challenges this involves. I’m often hired to use these skills to set up a new digital business or team within an existing organisation, transform a traditional content operation into a multiplatform machine, or advise on the market opportunities and profitability of a digital strategy.

There are three elements to organisational change - strategy, planning and implementation. I often am hired to deliver all three, or sometimes only one or two of these elements, delivering transformational change in areas such as editorial, resourcing, technical, commercial and operational. I’ve been involved in many projects to help adapt to the changing media landscape. These include helping transform a TV news division into a multiplatform publisher; a commercial review of a studio for a Microsoft Corporate Vice President; integrating Channel 4’s digital budget, processes and teams into a coherent operation; and establishing a new digital entertainment network within a print business.

I work to develop content and marketing strategies to reach existing and new audiences to help organisation’s achieve their goals. Video, imagery, editorial, podcasts, interactive, infographics and more. I also identify and recruit the talent and suppliers needed to deliver this plan.

Many of my clients know they need to get to grips with YouTube and work out a strategy for how they should build a channel and a community on the platform. My work includes sessions to help teams understand YouTube as a commercial and creative environment; defining strategies to help brands achieve their goals on the platform; doing the work to get the channel going.

A strong online brand is essential to be able to stand out in the crowd and get cut through with audiences. I can help you unearth and refine this USP to help you have greater clarity around your brand and business, which in turn will help you build awareness with your global niche.

It is essential to establish a realistic forecasting model of revenues from across your organisation’s digital portfolio - whether it is ad income on YouTube, social platforms or podcasting, to subscriptions or merchandising. By having accurate and reliable tools to understand your true financial position, what your KPIs should be and whether your strategy is working or not. Not just your cashflow and P&L, but also being able to evaluate whether your business model is creating a sustainable organisation for the future, and what sources of investment are needed to achieve your goals.

Getting under the hood of your organisation’s performance across its online portfolio is essential to understand what is working and what isn’t. I work to establish key metrics for your organisation that are also communicated in a clear set of reporting so that all stakeholders have a handle on what success looks like.

New operations often need processes and rules to reduce risk and enable greater creativity. I can produce and implement the right editorial, compliance and operational processes and policies for you especially for your digital, editorial and social output. I’ve often been a safe pair of hands to deal with tricky online audiences and editorial issues. I’ve written and implemented editorial, compliance and operational processes and policies including Channel 4’s online editorial guidelines and first social media policies for Twitter and Facebook.